Atlantis Foods, previously known as Supapackers, can be traced from humble beginnings back in 2003, when the Figueiredo brothers, Luis and Sergio, started to trade and service the South African seafood market.
From a work force of only 5 employees, the entrepreneurial spirit shown by the founders can proudly be looked upon today and quantified with reference to the extended group's 700 plus work force.
In 2006 a strategic decision was taken to construct a seafood processing factory in Atlantis to increase the value proposition to both local and export market clients.
One of the groups proudest achievements has been the impact of the processing factory on the community of Atlantis. The contribution of Atlantis Foods to the economic development and upliftment of the local economy, can be measured by the loyalty and commitment of the work force.
This has ensured that the business has retained core skills and intellectual property that provides the group with a strategic processing advantage, translating into a high quality finished product that we’re proud to provide to the market.
Mascato, Spanish-based fishing and marketing company becomes a minority shareholder
Trading and sourcing has always been a key pillar on which the business has been founded. Well established relationships developed with Mascato, have seen the group gain access to quality product and also open up new distribution channels into previously untapped markets.
Lonrho, the Pan-African investment company becomes a minority shareholder through the successful merger of Lonrho’s local seafood retail business Oceanfresh and wholesale business Fish on Line.
Atlantis Foods changes its name from Supapackers.
The factory, Atlantis Seafood Products is sold to the Atlantis Workers Trust concluding a BEE transaction resulting in 100% of the economic rights of the factory being held by Atlantis community members, the majority being previously disadvantaged female staff.
Atlantis Foods merges with well-known seafood import and distributor, Breco Seafoods. The combined business brings together best in class seafood procurement, trading expertise, sizeable cold storage, logistical capabilities and capital strength..